For Robert Trent Jones II, Cultural Agility and Financial Flexibility are Keys to Successful Golf Projects
PALO ALTO, Calif., Despite the recent downturn
in the golf industry worldwide, the golf course
architecture firm of Robert Trent Jones II (RTJ II)
remains active. RTJ II is currently finishing work
on courses in Greece, Indonesia, Italy, Mexico,
Portugal, South Korea, Sweden, and Vanuatu. The
firm recently signed new projects in Asia, Northern
Europe, Central America, and in other locales.
And even in a challenging domestic market, RTJ
II expects to open several new courses in the US in
2009 and 2010, including such much-heralded projects
as The Patriot Course, in Oklahoma; Sequoyah
National, for the Eastern Band Cherokee Indians,
in North Carolina; Hickory Stick, outside Niagara
Falls, NY; and others. The firm’s architects are also
working on a number of renovation projects across
the globe, including former World Cup host Princeville
Makai, on Hawaii’s Kauai; Makena South, on
Maui; and Australian PGA Championship host Hyatt
Coolum.
Chairman and Master Architect Robert Trent
Jones, Jr. attributes the company’s on-going
success—even in the most challenging of times—
to what he calls its “cultural agility and financial
flexibility.” Jones defines these as an ability to
address the cultural vagaries and unique contexts
surrounding the game of golf in different parts of
the world while also adjusting to economic conditions
in each locale.
With headquarters in Palo Alto, Calif., Robert
Trent Jones II, Golf Course Architects (RTJ II) is the
preeminent golf design firm worldwide. For additional
information contact the firm at +1 650-475-0329
or on the website at www.rtj2.com. |
Former President George H.W. Bush Visits
Participants in New Hampshire

RYE, NH– Former President George Bush, honorary
chairman of The First Tee since 1997, today visited
participants attending The First Tee selection
process for girls at Wentworth By The Sea Country
Club in Rye, New Hampshire. Former First Lady
Barbara Bush, and granddaughter Jenna Bush, also
attended and enjoyed lunch with the participants.
“President and Mrs. Bush were very nice, and
you could tell they were excited to be here. They
made us laugh and wished us luck in the qualifying
process. It was truly an amazing experience!” said
Natalie Bodnar from The First Tee of the Tri-Valley
(Pleasanton, CA).
Thirty-nine girls from The First Tee Chapters
across the country are competing this week for
22 spots to play in the Walmart First Tee Open at
Pebble Beach, an official Champions Tour event
that takes place this summer during Labor Day
weekend. A similar selection process for 84 boys
will take place next week, July 14-18, in Rogers, Ark.
Of the 78 juniors that will participate in this year’s
unique tournament, 70 will be chosen from these
two selection events.
“We are delighted President and Barbara Bush
have again taken the time to visit with the young
people participating in our programs,” said Joe
Louis Barrow, Jr., chief executive officer of The First
Tee. “They have been very giving of their time over
the years. Their words of encouragement will serve
to inspire the impressive group of young ladies
taking part in this week’s activities.”
The Walmart First Tee Open at Pebble Beach will
take place Aug. 31-Sept. 6 at Pebble Beach Golf
Links and Del Monte Golf Course, and will be televised
on GOLF CHANNEL. Visit www.thefirsttee.org or www.thefirstteeopen.com for more information. |
Golfsmith Giving Away 25,000 Rounds of Golf
AUSTIN, TX,– Golfsmith is giving away what golfers
want the most ñ a round of golf at a local course.
Golfsmith International Holdings, Inc. (NASDAQ:
GOLF) announced that starting today it is giving
away 25,000 rounds of golf with any purchase of
$125 or more in all of its 74 retail locations across the
country. The nationwide promotion is the largest of
its kind and follows the success of Golfsmithís free
golf and free lessons promotions earlier this year.
“Golfers love new golf equipment and they
definitely love to get out and play” said Martin Hanaka,
president and CEO of Golfsmith. “Despite the
challenging economic climate, the number of rounds
played in the U.S. this year equals last year, which
clearly shows that golfers continue to support the
game through their participation. With this new promotion
we are giving them exactly what they want ñ
great new products, great values and now free golf
from our network of great golf courses throughout
the country. And it’s only at Golfsmith.”
In May Golfsmith gave away 20,000 rounds of
golf. Based on customer and golf course partner
feedback Golfsmith decided not only to do it again,
but to increase the number of free rounds for
customers. The promotion not only provides great
value to customers, but also provides local courses
with qualified customers. And those customers
that receive a free round of golf bring their paying
friends along with them to the course to fill out their
foursome.
Guests that shop at Golfsmith’s retail store
locations across the country beginning Thursday
August 6 and make a purchase of $125 or more will
qualify for a free round of golf voucher from a local
golf course participating in the program. Quantities
vary by store and are on a first come, first served
basis only. |
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