Tail driving to be the most coveted brand for
lady sports enthusiasts.
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It all started one unsuspecting day
in 1974, when Cheryl Singer, bored
with her tennis whites, got inspired
and bought a bolt of denim. She
made a quick sketch, handed it to her
dressmaker, and two days later picked
up the denim tennis skirt. She sewed on
some appliques-a heart and “love” —
and got dressed for her regular
Saturday doubles match. “It created a
nice buzz,” recalls Cheryl, who never
dreamed that 32 years later she and
brother Andy would be co-presidents of
this “hobby business” that became Tail
Inc. Since the day that skirt debuted,
the company has stood firmly as the
leading specialty apparel maker for
tennis and golf.
Expansion to golf comes naturally
“One shop owner suggested
lengthening the skirt and adding a
panty to make a golf skirt,” says Cheryl
of the instant that Tail Golf was born. It
proved to be a smart move. “In the first
five years we kept doubling sales.” |
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Andy says that Tail's dominance in
the golf arena worked just as it had in tennis: “We broke away from traditional
golf clothes that were heavy with
appliques and very cutesy. We did a
more tailored, active look," explains Andy. "There is as much golf history as
tennis in the company. Golf is a large
part of our business today.” |
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CHERYL SINGER, Co-founder |
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It’s no wonder that Tail has led the charge of outfitting
the active modern woman for three decades — after all, the
company was founded, and continues to be led, by one
of them. Three decades later Cheryl is still making
her designs into reality and putting her formal
education to work.
There’s more than one ‘best part’ to this
job, as whimsy made way to a dream and
allowed her to work side-by-side with her son,
Brad, of whom she says, “I’ve never seen
anyone with the passion and talent he’s got.
He’s got a vision for Tail. I want him to carry the
name forward, yet there’s something in me that
says ‘you’ll always be involved.’”
Brad Singer, , Vice President of Sales and Marketing,
brings an appreciation for Tail’s rich catalog of design, and a
zest for expanding Tail’s impact for the future. His role in the
Andy. "There is as much golf history as
tennis in the company. Golf is a large
part of our business today.”
Tail driving to be the most coveted brand for
lady sports enthusiasts.
launch of the Tail Tech label for golf and the expansion of
Tail Tech Tennis into a cardio lifestyle, was a significant
step to reaching the growing trend of active women for
whom fitness is a way of life.
Like his mother and uncle, Brad’s been
training for a life in fashion since he could walk.
He’s now involved in all |
aspects of Tail and
looks to be the catalyst in expanding the Tail
brand into more than just a tennis and golf
apparel business. The new mission for the
company will be to increase enjoyment and
well being of sports enthusiasts through comfortable,
fashionalble apparel and accessories.
“My grandfather’s advice was gain some experience
elsewhere before devoting myself to Tail,” says Brad. “Growing up in the apparel business, fashion was in my
blood from the get-go.” |
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